This research paper compares and contrasts United States' most popular ridesharing apps, Uber and Lyft, to identify which app is more user-friendly. It highlights how visual design, UI, and motion can make a big difference to the overall product experience for consumers. Being inspired by Uber's design language, the final result is an argumentative essay designed as the Uber app itself to back my argument.

SCOPE OF WORK
UX Research, UI Design and Visual Design