Moniker
Brand Refresh – 2021 moniker.comFounded in 1999, Moniker is one of the oldest registrars on the internet, trusted worldwide for its security, pricing and over a thousand extensions. Oversee.net bought it for $65 million in 2008, and it now sits inside Team Internet Group. The products had modernised. The brand had not. The job was to give those investors a platform that matched them, and to stand out in a crowded market. That meant one system across ads, comms, website and social, held by a brand guide. The direction is retro-modern. Black and white for the authority experienced investors trust. Yellow and blue to open it up to newcomers. Geometric illustrations make complicated domain ideas easy for a first-timer and a veteran alike.


