After pursuing a standard 9-5 job and later working as a freelance graphic designer, I realized it was time to start out on my own and cultivate a design practice. For the brand I was to create, I followed a methodical naming process which helped me arrive at various options but in the end, it was really easy to "seleqt” the right one! In design, there are multiple ways to approach a problem. The unconventional spelling of seleqt is our way of iterating that we're all about being different, exploring untapped domains, and standing out in a crowd.