The old logo was poorly constructed and visually inconsistent which reduced legibility and limited use cases. The logomark was borrowed from the ‘power’ symbol which rendered it unownable for the brand.

The new logo was designed keeping its usage in mind. A highly legible wordmark that scales consistently across all sizes and applications. The approach was to create a bold visual identity that emphasizes the brand name.

A snapshot that showcases the transition of the OnlyDomains logo through the years. Interesting to note how we start with the wordmark in 2010 and circle back to it in 2020.

Old illustrations resembled stock vectors with no guidelines for illustration style or color usage. This led to visual inconsistencies and low brand recall. Most of these were created by different teams across the world without a brand guide.

From WiFi, LAN cables to deep sea fibre optic internet cables, these are what make it possible for us to connect to the internet. We used these as an inspiration to create a visually distinct element for the brand called the ‘wave’.

Through hand-drawn illustrations, we shifted the focus from their products to their customers. We wanted people to discover themselves through these illustrations and share their sentiments.

Why look at x-height while choosing a typeface for UI? OnlyDomains website is text heavy and a large x-height translates to higher legibility even at smaller sizes.

The characters above are the most common culprits for letterform confusion. It‘s important to choose a typeface for the body copy with distinct letterforms.

Since OnlyDomains is an e-commerce website with a global presence, it’s important to choose a typeface that supports major currency glyphs.